Google +1: má to cenu?

Není to tak dlouho, co Google představil svoji síť Buzz a weby se začaly plnit tlačítky pro zaslání do Buzzu přátelům z Gmailu. Vzhledem k tomu, že kliknutí na doporučení pro Twitter a Facebook ovšem je převyšovaly o několik řádů, buzzovací tlačítka začala mizet a teď už je najdeme málokde.

Teď to Google zkouší znovu a pro změnu se samoúčelným tlačítkem +1. Má cenu se ujmout? Podle mě je to opět z dalších googlích pokusů co po úvodním spouštěcím buzzu, kdy si ho nasadí všechny weby, opět vyprchá do nikam – k čemu je běžnému uživateli to, že klikne a komusi to doporučí s tím, že se pak toto doporučení někomu objeví při vyhledávání?

Na Facebooku, Twitteru má cenu toto provozovat – uživatel má šanci na nějakou zpětnou vazbu, může si takto budovat reputaci zdroje, který ví co je na internetu kvalitního. Ale nějaké plus jedničkování do prázdna?

Ano, webmasteři budou tlačítka nasazovat, protože chtějí aby se jejich weby zobrazovaly ve vyhledávání na Googlu co nejvýše a zřejmě skutečně bude mít vysoký počet doporučení přes +1 na SERP pozitivní vliv. Nicméně kvůli nezájmu běžných i pokročilých uživatelů podle mě nebudou data získaná prostřednictvím +1 pro Google nijak reprezentativní a +1 tlačítka opět v tichosti z webů vymizí.

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